Strategy

AI

Foresight

Consulting

Strategic marketing consulting

Hiraka

Hiraka

Strategic foresight

Marketing transformation

AI content infrastructure

Storytelling

Tuesday Hagiwara

From agent-driven search, the collapse of the marketing funnel, and a cultural authority shift, the rules of marketing are changing. 

Work with me

Work with me

I’m Tuesday Hagiwara and I bring nearly two-decades of research-led strategy to marketing leaders navigating these structural changes. I help them see what’s coming, build their AI-readiness, and design content systems for the new marketing era.

Services

Research-led

Human-centered

Precise

Actionable

01

Marketing transformation

The next era of marketing requires new team structures and skill sets. CMOs must redesign their function thoughtfully: aligning their team's capabilities, their data infrastructure, and their measurement frameworks. I help you assess where your team stands, identify the gaps, and build a marketing function built for what comes next.

02

Strategic foresight

Most organizations are reacting to the future rather than designing for it. I help marketing leaders identify the macro forces reshaping their category and then translate those signals into strategy.

03

AI content infrastructure

AI is changing how your audience finds and consumes information and how your team produces it. I help marketing leaders build a content infrastructure designed for human authority and machine legibility, without sacrificing either.

04

Storytelling

As search becomes more outsourced to AI agents, most brands will be summarized, flattened, or skipped entirely. I help brands use their strategic foresight insights to build deeper, more resonant audience stories, so they can break through and earn a place in the consideration set.

Marketing transformation

The next era of marketing requires new team structures and skill sets. CMOs must redesign their function thoughtfully: aligning their team's capabilities, their data infrastructure, and their measurement frameworks. I help you assess where your team stands, identify the gaps, and build a marketing function built for what comes next.

Strategic foresight

Most organizations are reacting to the future rather than designing for it. I help marketing leaders identify the macro forces reshaping their category and then translate those signals into strategy.

AI content infrastructure

AI is changing how your audience finds and consumes information and how your team produces it. I help marketing leaders build a content infrastructure designed for human authority and machine legibility, without sacrificing either.

Storytelling

As search becomes more outsourced to AI agents, most brands will be summarized, flattened, or skipped entirely. I help brands use their strategic foresight insights to build deeper, more resonant audience stories, so they can break through and earn a place in the consideration set.

Marketing transformation

The next era of marketing requires new team structures and skill sets. CMOs must redesign their function thoughtfully: aligning their team's capabilities, their data infrastructure, and their measurement frameworks. I help you assess where your team stands, identify the gaps, and build a marketing function built for what comes next.

Strategic foresight

Most organizations are reacting to the future rather than designing for it. I help marketing leaders identify the macro forces reshaping their category and then translate those signals into strategy.

AI content infrastructure

AI is changing how your audience finds and consumes information and how your team produces it. I help marketing leaders build a content infrastructure designed for human authority and machine legibility, without sacrificing either.

Storytelling

As search becomes more outsourced to AI agents, most brands will be summarized, flattened, or skipped entirely. I help brands use their strategic foresight insights to build deeper, more resonant audience stories, so they can break through and earn a place in the consideration set.

Work with me

Work with me

Ways to work together

Engagements are customizable. Most start with a conversation and we design the format together.

One-off

Marketing team diagnostic

Duration: 2 – 4 weeks

This diagnostic looks at what the marketing function was built for and how the people and structure needs to evolve. The output is a roadmap your team can execute, regardless of whether that path includes Hiraka.

Best for: New CMOs building their plan · Functions hitting a structural ceiling · Organizations before a major AI or content infrastructure investment

Hands-on & actionable

Workshop

Duration: Half-day or full-day

Teams leave with a framework and skills they can apply the next day. Each workshop is grounded in research, tailored to your context, and hands-on.

Best for: Strategic foresight · Storytelling & persuasion · AI readiness · Team alignment

Deep work

Full Strategy Engagement

Duration: Per project or initiative

For leaders who need an outside perspective on a specific initiative, planning cycle, or decision. Define the scope: a strategic planning session, a market entry decision, an AI roadmap, an organizational design challenge. No ongoing commitment required.

Best for: Strategic planning cycles · Market or category shifts · AI strategy · Specific initiatives with a defined outcome

Project-based

Advisory

Duration: Per project or initiative

For leaders who need an outside perspective on a specific initiative, planning cycle, or decision. Define the scope: a strategic planning session, a market entry decision, an AI roadmap, an organizational design challenge. No ongoing commitment required.

Best for: Strategic planning cycles · Market or category shifts · AI strategy · Specific initiatives with a defined outcome