About

Hiraka [hee-RAH-kah]
noun, coined 2026

A name formed from two words: hikari (光), Japanese, light, illumination, hope and aka, Hawaiian, reflection, shadow, likeness.

"The practice of finding clarity in complexity, and building what it makes possible."

Tuesday speaking

I'm Tuesday Hagiwara, a strategic marketing consultant based in Austin, Texas.


I work with values-driven marketing leaders at mid-size to large organizations who've hit a specific wall: the function they've built is showing strain, the category is shifting faster than the strategy, and the path forward requires someone who can see across all of it at once.


My work draws on nearly two decades inside various types of organizations and industries, as VP of Brand and Storytelling Studio at Catalyst, a global nonprofit focused on workplace equity, and before that at Accenture and Nielsen.


I combine my experience and interests in technology, organizational behavior, cultural analysis, and strategic foresight to help you understand what's coming and build the capacity to meet it.


The goal of every engagement is create a fully sufficient team, with new skills and perspective.

FAQ.