About
Hiraka [hee-RAH-kah]
noun, coined 2026
A name formed from two words: hikari (光), Japanese, light, illumination, hope and aka, Hawaiian, reflection, shadow, likeness.
"The practice of finding clarity in complexity, and building what it makes possible."
I'm Tuesday Hagiwara, a strategic marketing consultant based in Austin, Texas.
I work with values-driven marketing leaders at mid-size to large organizations who've hit a specific wall: the function they've built is showing strain, the category is shifting faster than the strategy, and the path forward requires someone who can see across all of it at once.
My work draws on nearly two decades inside various types of organizations and industries, as VP of Brand and Storytelling Studio at Catalyst, a global nonprofit focused on workplace equity, and before that at Accenture and Nielsen.
I combine my experience and interests in technology, organizational behavior, cultural analysis, and strategic foresight to help you understand what's coming and build the capacity to meet it. I call this practice foresight-led marketing.
The goal of every engagement is create a fully sufficient team, with new skills and perspective.
Engagements are customizable. Most start with a conversation and we design the format together.
One-off
Marketing team diagnostic
Duration: 2 – 4 weeks
This diagnostic looks at what the marketing function was built for and how the people and structure needs to evolve. The output is a roadmap your team can execute, regardless of whether that path includes Hiraka.
Best for: New CMOs building their plan · Functions hitting a structural ceiling · Organizations before a major AI or content infrastructure investment
Hands-on & actionable
Workshop
Duration: Two-day workshop
Teams leave with a framework and skills they can apply the next day. Each workshop is focused on a core area from trend mapping to storytelling, and is grounded in research, tailored to your context, and hands-on.
Best for: Strategic foresight · Storytelling & persuasion · AI readiness · Team alignment
Project-based
Full Strategy Engagement
Duration: Per project or initiative
For leaders who need an outside perspective on a specific initiative, planning cycle, or decision. Define the scope: a strategic planning session, a market entry decision, an AI roadmap, an organizational design challenge. No ongoing commitment required.
Best for: Strategic planning cycles · Market or category shifts · AI strategy · Specific initiatives with a defined outcome
Standing partnership
Retainer
Duration: Monthly, set hours
A defined number of hours per month for whatever your need: research, synthesis, strategic pressure-testing, or a standing call. Tuesday gets to know your organization, your market, and your thinking over time, which results in deeper context and advice. Minimum three-month commitment.
Best for: Leaders who want a consistent thinking partner · Sustained foresight practice · Ongoing AI strategy · Organizations navigating multi-month transitions